Visual identity
An identity recognisable at a glance - from the logo to the street. A system that works on screen, in print and in the city.
What you get
A complete visual system and the files any designer can work with.
Logo
A logo with versions for light and dark backgrounds and a range of sizes, tested from an app icon up to a billboard.
Colours and typefaces
A colour palette with codes for screen and print, and typefaces with their licences.
Graphic elements
Shapes, icons, pattern and image style that make the brand recognisable even without the logo.
Applications
Business cards, document templates, social media templates and presentations.
Environmental and packaging design
Signage, vehicle livery, office graphics and packaging, where they are needed.
Brand book
Guidelines with rules and examples, and every file organised in one folder.
How the work runs
We develop a visual identity in 2-4 weeks. If you already have a brand strategy or positioning, we build on it.
-
2-3 days
Kick-off
A workshop on the brand, the audience and the competition. We agree the direction and how the work will be judged.
-
3-5 days
Concepts
We present 2-3 directions with the logo and application examples in real situations.
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1-2 weeks
Development
We refine the chosen direction over two rounds of revisions and extend it across every application.
-
2-3 days
Guidelines and files
We prepare the brand book and the files in every format.
Timelines and prices
The price depends on the number of applications and whether environmental and packaging design are needed.
Logo and essentials
For a new company or product.
from 400 €
Timeline: 2 weeks
- Logo with versions
- Colours and typefaces
- Core applications
- Short guidelines
Full identity
A system for every channel.
from 1 150 €
Timeline: 3-4 weeks
- 2-3 concepts
- Graphic elements
- Applications and templates
- Brand book
Prices exclude VAT.
Why Ardor
40+
digital products and systems
Seven years of work with private and public sector organisations across more than ten industries.
The same people
Strategy, design, development and marketing work together in Riga. The same people plan your project and build it.
An identity that works on screen
We build the websites and the campaigns ourselves, so we test the identity in a digital setting while it is still a concept.
Clear terms
Scope, price and timeline are agreed before the work starts. If something changes, we agree it in writing.
Clients who have already trusted us
CLAUSEN
AURA NAMI
ECOHEAT
Common questions
How much does logo design cost?
A logo with colours, typefaces and core applications starts from 400 EUR, and a full identity from 1 150 EUR, excluding VAT.
Can you refresh our existing logo?
Yes. It is often better to improve the existing mark and build a proper system around it, so you keep the recognition you already have.
Which files do we receive?
The logo and elements in vector and raster formats for screen and print, templates in editable files, and the brand book as a PDF.
Who owns the rights to the logo?
Once it is paid for in full, the economic rights to the logo and the identity transfer to you. We recommend a trademark database check before registering.
Did not find your answer? Write to info@ardor.lv or call +371 27 080 202
Related services
Strategy and identity
Positioning
A clear place in the market: who you serve, what you offer and why.
View serviceBrand strategy
Values and messaging that keep a brand consistent across every channel.
View serviceCommunications
Content and language that speak with an audience, not at it.
View serviceIs your brand recognised at a glance?
Tell us about it. We will come back with a clear next step.