Brand strategy
Values and messaging that keep a brand consistent across every channel. The platform that design, content and advertising are built on.
What you get
A brand platform you can hand to any designer, agency or new employee.
Brand platform
Purpose, promise, values and the proof points that back them up.
Personality and voice
How the brand speaks, which words it uses and which it avoids.
Brand architecture
How the company, the products and any sub-brands relate to each other, and how to name them.
Messaging
Key messages for each audience, with examples for the website, advertising and sales.
Name and tagline
If needed, we develop a new name or tagline and check that it is available.
Guidelines
A compact document your team and your partners can work from on their own.
How the work runs
Brand strategy takes 2-4 weeks. If you do not have positioning yet, we start there.
-
3-5 days
Research
Interviews with management and the team, and an analysis of the existing brand and the competition.
-
1 day
Strategy workshop
Together with management we agree the brand purpose, the values and the direction.
-
1-2 weeks
Platform and messaging
We develop the platform, the personality and the messaging and refine them over two rounds.
-
2-3 days
Guidelines and rollout
We prepare the guidelines and a rollout plan for the channels and the team.
Timelines and prices
The price depends on the scope of the research and whether a new name or brand architecture is needed.
Brand platform
Values, promise and personality.
from 690 €
Timeline: 2 weeks
- Research and interviews
- Strategy workshop
- Brand platform
- Voice and tone
Full strategy
Platform, architecture and messaging.
from 1 250 €
Timeline: 3-4 weeks
- Everything in Brand platform
- Brand architecture
- Messaging by audience
- Guidelines for the team
Prices exclude VAT.
Why Ardor
40+
digital products and systems
Seven years of work with private and public sector organisations across more than ten industries.
The same people
Strategy, design, development and marketing work together in Riga. The same people plan your project and build it.
From strategy through to the channels
The same team then builds the identity, the website and the campaigns, so the strategy turns into actual material.
Clear terms
Scope, price and timeline are agreed before the work starts. If something changes, we agree it in writing.
Clients who have already trusted us
CLAUSEN
AURA NAMI
ECOHEAT
Common questions
When do we need brand strategy?
Before a rebrand, when entering a new market, when merging companies, or when every channel is speaking in a different voice.
Does the strategy include a logo?
No. The logo and visual identity are the next step and build on the strategy. We can deliver both in one project.
Who do we need to involve?
Management for the workshop and the sign-off, plus a few people from sales and customer service for the interviews.
What form does the result take?
A presentation and a guidelines document as a PDF, plus a short summary for new employees and partners.
Did not find your answer? Write to info@ardor.lv or call +371 27 080 202
Related services
Strategy and identity
Positioning
A clear place in the market: who you serve, what you offer and why.
View serviceVisual identity
An identity recognisable at a glance - from the logo to the street.
View serviceCommunications
Content and language that speak with an audience, not at it.
View serviceDoes your brand speak in one voice?
Tell us about it. We will come back with a clear next step.