Brand positioning
A clear place in the market: who you serve, what you offer and why. A statement your team can use in sales, on the website and in advertising.
What you get
The document the rest of your communication is built on, and a team that reads it the same way.
Market and competitor research
How your competitors position themselves, what they promise and where the market still has room.
Customer interviews
We talk to your customers to understand why they chose you and what they value most.
Target audience
Customer segments with their needs, their hesitations and the arguments that help them decide.
Positioning statement
One sentence covering who you serve, what you offer and why, plus the proof points behind it.
Message hierarchy
A primary message and supporting messages for each segment and each channel.
Workshop with your team
We walk through the result with management and sales, so everyone understands and uses it the same way.
How the work runs
A positioning project takes 2-3 weeks. Most of that is research, because the statement has to rest on facts.
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2-3 days
Kick-off
Interviews with management and a review of existing material and results.
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1-2 weeks
Research
Competitor analysis, customer interviews and market data.
-
3-5 days
Positioning
We draft the positioning and the messages and test them in conversations with customers.
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1 day
Workshop
We present the result to the team and agree how to put it into practice.
Timelines and prices
The price depends on the scope of the research: the number of interviews, the markets and the segments. We give a fixed price after the kick-off conversation.
Positioning workshop
A fast start for a small company.
from 350 €
Timeline: 1 week
- Management interviews
- Competitor overview
- Workshop with the team
- Positioning statement
Full positioning
Research, statement and messaging.
from 890 €
Timeline: 2-3 weeks
- Competitor analysis
- Customer interviews
- Message hierarchy
- Workshop with the team
Prices exclude VAT.
Why Ardor
40+
digital products and systems
Seven years of work with private and public sector organisations across more than ten industries.
The same people
Strategy, design, development and marketing work together in Riga. The same people plan your project and build it.
Positioning that gets implemented
The same team then builds the website, the campaigns and the content, so the positioning actually reaches the customer.
Clear terms
Scope, price and timeline are agreed before the work starts. If something changes, we agree it in writing.
Clients who have already trusted us
CLAUSEN
AURA NAMI
ECOHEAT
Common questions
When does a company need positioning?
When customers compare you on price alone, when everyone on the team explains your advantages differently, or before developing a new website and brand.
How does positioning differ from brand strategy?
Positioning defines your place in the market. Brand strategy builds on it and sets the values, the personality and the messaging for every channel.
Do you need access to our customers?
The interviews need 6-10 customers we can speak to. We choose the contacts together with you, and the conversations are confidential.
What do we get at the end?
A document with the research conclusions, the positioning statement and the messaging, plus the workshop materials for your team.
Did not find your answer? Write to info@ardor.lv or call +371 27 080 202
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View serviceDo your customers know why to choose you?
Tell us about it. We will come back with a clear next step.